Maalavidaa

Alycia Rainaud is a french Graphic Designer and Digital Artist based in Paris, also known as Maalavidaa.

She graduated in June 2018 with a Master Degree in Graphic Design as well as a thesis dealing with the analogy between Book's shaping and Psychology. In the meantime, she created Maalavidaa in 2016 as both a persona and an artistic mindset.


This project explores feelings and life’s complexity through daily abstractions. Inspired by Jungian therapy and creative exercises, Maalavidaa also remains a way of self-expression as well as a tool to raise emotional intelligence and mental health sensitivity.

Alycia recently started working as an independent director in January 2019. Her work is mainly focused on putting together editorial design, mental processes and visual experiments through a highly saturated yet dark aesthetic. Alongside her print-oriented background, Alycia is also experienced with branding, motion design, programming, UI/UX, textile design, laser cutting, 3D printing, offset/screenprinting, cultural mediation and global art direction.